Catching the next wave

Dr Angelina Russo joined us by video to talk about ‘Social media and museum communication: catching the next wave‘.

“In 2014 national museums around the world will focus on Commemorations for the Centenary of the beginning of World War 1. These commemorations offer a once in a lifetime opportunity to investigate the communication paradigms which will underpin the future of museums. 2014 provides an innovative, international lens through which to investigate and frame cultural exchanges while re-imagining historic events and offering unique global perspectives and mutual understandings between cultural organisations, communities and individuals.

Importantly, in these times of restricted funding and polemics of relevance and value, 2014 offers a unique platform through which to deconstruct communication paradigms, to offer theoretical insights into how museums can shift their programs from ‘what matters to them’ to ‘what matters to us’, their audiences.”

Questions and discussion will take place using Twitter back-channelling (support will be available for participants new to Twitter).

Angelina Russo is one of the world’s leading researchers in social media in museums and galleries, focusing on the connections between cultural communication and technology. She is currently an Australian Post Doctoral Fellow and Chief Investigator of the Australian Research Council project, ‘Engaging with Social Media in Museums’. She is a co-convenor of the Museum 3.0 site, a network for those interested in the future of museums and also runs the Transformations in Cultural and Scientific Communication Conference series.