Social media and user-generated content: just do it!

At the V&A we started working with user-generated content by asking people to send us emails of their memories. That was in 2002 and since then we have learnt, from experience, a great deal about some of the things that work. This session will look at examples, both simple and sophisticated, for the use of social media and user-generated content on museum websites. It will be applied, practical and will draw
on examples from the V&A and other contexts, providing inspiration and ideas that others can work with.

Gail Durbin

Gail is the Head of V&A Online where she is currently responsible for digital and media projects. She has been at the V&A since 1991 in various roles from Head of the Schools Service to producing the educational framework for the V&A’s British Galleries. Since 2002 she has been responsible for the V&A’s website. She started her career as a history teacher and has worked for Norfolk Museums Service and English Heritage. She has published widely on the educational aspects of museums. Gail is entirely non-technical but hugely excited by the power of digital media to further the mission of museums to reach out to and engage with their audiences. She is very interested in developing ways of encouraging user-generated content.

Listen to Gail’s presentation on our Resources page.