National Museums Scotland took its first steps into the world of social media in late 2009. Almost a year later, and with a presence on Flickr, Twitter, Facebook alongside a feature-packed blog, we’re looking at what it all means and where to go next.
Hugh Wallace, National Museums Scotland’s Head of Digital Media, discusses progress to date and plans for the future.
Hugh is Head of Digital Media (Public Programmes) at National Museums Scotland where he has overall responsibility for their web presence and digital projects. He has fifteen years experience of working with the Internet and new media spanning a variety of sectors, including four years with a commercial web agency. From 2003 Hugh worked for Oxfam as their Head of Interactive Media, developing their online strategy and championing innovative approaches to online campaigning, fundraising and volunteering through community-building, blogging and use of social networks. He joined National Museums Scotland in July 2009.
Listen to Hugh’s presentation on our Resources page.